How to Make UC Strategic - New Article

I've been writing my monthly Rethinking Communications column for TMCnet for a few years now, and even within the world of UC&C, there is always something new to consider.

My columns usually run in their flagship publication, Internet Telephony, and that's where you'll find my current article. The value of UC has always been difficult to pin down, and in this post I examine two ways to make it strategic to the business. UC is not about cost reduction, and to get buy-in, the business has to see it in different ways.

While it's easy to assume decision-makers know how to do this, that's not always the case, and in next month's issue, I'll look at two examples of how not to be strategic with UC. Until then, I hope you start at the beginning and read my current post. Comments are welcome, and sharing is great too!

My TMC Interview - State of UC&C

Before you know it, we'll be covered in snow and I'll be thinking a lot more about the ITExpo, coming later next month in Fort Lauderdale. I'm ready for Florida now, but still got work to do before signing off for a bit.

I posted recently as a preview of what I'll be up to at the Expo, and more will be coming as the date gets closer. Another way to promote the event is with editorial coverage from TMCnet, and they recently did a Q&A with me about the UC&C space.

For some reason I missed this when it came out, so am just sharing it with my followers now. The interview is running here on their Shaping Influence portal, and while you're there, that's lots of other great content to read. If my views pique your interest, comments are welcome, as is any form of sharing - thanks!

5 Trends Driving UC in 2016 - New Article

Well, it's that time of the year, huh? I get my share of requests for what to expect in 2016 from the media, and I'll share those as they get published.

This post is along those lines - "5 Trends Driving UC in 2016" - but is rooted in a presentation I gave back in October rather than what a journalist asked me yesterday about the year ahead. My presentation was for the Telecom 2015 conference here in Toronto, and if you follow my blog, you'll already know that.

As a companion piece, the show producer asked me to write an article based on the presentation for publication in the next Info Telecom magazine. This is the quarterly publication of the CTC - Community of Telecommunications Consultants - of which I am a member.

The print edition is out, and so is the digital version, which all members get. However, the publisher is happy to share this and help build awareness of the CTC. I'm happy to do that, and of course, to share my article with my readers.

You can access the article here, but only after registering, which anyone can do. Instead, if you want to get a PDF of the full December 2015 magazine directly, please drop me a line.

Cisco and the New Era of Collaboration

That was a big theme at last week's Cisco Collaboration Summit, and I've put my thoughts together around that in my current post for UCStrategies. The lines are blurring between UC and collaboration, and while Cisco only talks about the latter these days, there's a lot of UC in what the latest iteration of Spark can do. If they end up owning the market, those terms will go away and Spark will simply become a verb that encompasses all these applications. I'll bet they'd love for that to happen, but that's another conversation.

For now, I'll steer you to my post on the UCStrategies portal. I'm only touching on three big takeaways here, but there's a lot more we could be talking about from the summit. Perhaps another time, perhaps another place, perhaps on a Spark session!

Two Things to Know About Hosted UC

That's the theme of my current Rethinking Communications column for TMCnet's Internet Telephony Magazine. Every month I examine different themes in terms of communications technologies that business decision-makers might need to rethink. There's still a lot of legacy technology out there - much of which is working very well - and with that comes varying degrees of legacy thinking about the value of these technologies.

Hosted UC is one such topic, and that's the focus of my column running in the current issue. There's a lot to like about the cloud, but before jumping in - or up - a few realities need to be considered, and my post addresses two of them. I hope you give it a read, and if you care to comment and/or share, that would be great.

Business Benefits of the Cloud for UCaaS

My UCaaS series for Tech Target continues on their SearchUC portal, where the takeup has been very good. In the first post, I defined UCaaS and explained why it's becoming so popular now.

For the latest post, my focus shifts to outlining the business benefits of hosting UC in the cloud, along with three use cases where UCaaS has strong value. This post is running now on Tech Target, and part 3 in my series will run a few days from now.

UC Summit/BC Summit Podcast

Somehow I missed this last week - better late than never. I recently posted my takeaways about the UC Summit, and since then, we did our own post-mortem via our regular UCStrategies podcast.

Lots to digest, not just because it was a really solid conference, but also because we launched our new identity changeover from UC Summit to BC Summit. That process will unfold over time, but it reflects how the nature of UC&C has evolved, and how our focus as analysts and consultants has had to change along with that.

The podcast was ably moderated as usual by Michael Finneran, and you can download it here from our portal.