ADTRAN Connect - Day 1 - Takeaways, Photos and the Bicycle That Saved the World

ADTRAN Connect 2011 has gone pretty much to plan so far. Day 1 had a balanced mix of updates from execs, deeper dives on enterprise and carrier offerings, and candid realities from customers. Being a public company, it's not hard to find evidence of success, and we heard our share of metrics to validate their growth story.

It's always good to hear about companies doing well in this space, and having been to several vendor events recently, they're not the only vendor struggling to get more brand recognition. Technology always has this delicate balance to manage between complexity and delivering benefits that people can articulate, and it's not easy to do both.

I'll keep this short and simply say that ADTRAN is doing a lot of things right, and if you follow the twitter feed (#adtranconnect), you'll get a richer sense of that. ADTRAN also has its share of challenges, and aside from becoming more of a household name, they need to keep building their channel, as this is their main route to market. Carriers are a major part of their business, not just for their own infrastructure, but as a channel to the enterprise market.

Hosted is definitely a strong storyline here, and that's good news for their platform partners - BroadSoft and Metaswitch. There's a good wireless story happening around their acquisition of Bluesocket, and ADTRAN looks to be on the right path here with wireless LAN. We also got a good update on their cloud initiatives, so they do have a longer-term plan to evolve beyond hardware.

We're hearing some messaging around UC, but for ADTRAN, it's more about the infrastructure than the applications. However, it's an important part of their value proposition, and there is good momentum building around both hosted and premise-based solutions. Conversely, we're not hearing much about video or social media, but that's ok. They know their market pretty well, and clearly these pieces are not must-haves for everybody right this minute. As those needs evolve, I have no doubt that ADTRAN will find a way to keep pace.


Gary Bolton along with Rick Schansman and Jay Wilson


CEO Tom Stanton


Kevin Morgan and two rural carrier customers - Valley Telecom and Consolidated Companies


They have their share of patents, so innovation definitely lives here.


It's not hard to see why people hardly ever leave here.



Before our sessions, we had a tour on Tuesday night at the famed U.S. Space and Rocket Center. If you like rockets and space travel, this place is for you - and you have no idea why Huntsville is one of the top tech hubs in America, this is a good place to start.

So, did this bicycle save the world? Well, maybe. All I'm going to say is that without it, there may not have been the Saturn rocket, Apollo missions, the Space Shuttle, the Russians would probably have won the space race, and the Berlin Wall just might still be standing. If that doesn't pique your interest, I don't know what will. There's definitely a Hollywood movie to be made here, and I'm up for writing the screenplay. Until then, let your imagination roam and do your own research. Then give me a call!


They sure don't build rockets like they used to. You really have to be there to get a sense of scale and mass for what a full-sized Saturn V rocket looks like. I posted more photos during our first visit there in 2009, so here's the link if you want my first impressions.

Service Levels - Still Thinking in Terms of Telecom?

As my coverage of the contact center space continues via Exony, I'm addressing new themes that have a fundamental impact on this market. What I find interesting is how so much of this parallels what I see in telecom, and how IP is changing the way we do things.

My latest focus is on service levels, particularly around how conventional approaches really only address half of what goes into delivering a quality experience with customers. Lots to explore here, and Exony provides a great forum for me to explore these topics. My latest post is now running on their - new and improved - website, so please hop on over and let me know what you think.

Cisco Summit - Final Thoughts: "What's UC?"

I promise this will be my last post about Cisco's Collaboration Summit! As part of the UCStrategies team, I contribute a monthly writeup to their portal, and aside from everything I wrote around the event, I had some specific thoughts on where UC fits into Cisco's plans.

Well, based on my takeaways, it's not much, and I think that's an important message for the UCStrategies audience. It's not that UC isn't important to Cisco; rather, they have their own language around what most of us would consider UC. More importantly, Cisco's frame of reference for what UC delivers is network-centric, and different from most other vendors.

For my thinking, this raises a few issues and implications for anyone in this space - except, of course Cisco - and if that's on your radar, I think you'll enjoy my latest UCS post. I wrote this last week, and with all the holiday weekend backlog, it's just been posted now - enjoy.

5,216 failures = 1 great success - James Dyson and thoughts on innovation

I don't often write about tech based on what I come across via mass media, but this one caught my attention and has triggered a whole bunch of thoughts around innovation. I'll just speak to the kernal idea here, but this sure could spawn a blog of its own - hmmm....

During my usual Sunday workout, I caught a segment of Fareed Zakaria's CNN show, GPS (Global Public Square). He's always great, and he had back-to-back interviews about innovation that I really enjoyed. The first segment was about Steve Jobs - lots of good insights there about how he broke all the rules and approached innovation completely on his own terms.

You don't need to me comment on what made Apple tick, but his next guest brought the inspiration for innovation down to a more accessible level. James Dyson is not quite a household word, but he's getting pretty close, especially for anyone house proud enough to do their own vacuuming. Anyone in that camp will know how he's completely re-invented a pretty mundane product, so much so that his namesake is now synonymous with vacuum cleaners - just like Kleenex is to tissue.

It's a great success story, and of course he's parlayed that into other areas such as hand dryers. I'm not a fan of the Dyson hand dryer, but their vacuum cleaner is great. When these products are perfected, they sure look simple, and it reminds me of Cisco's Collaboration Summit a couple of weeks back. I've commented enough about that, but the connection here is that their demos looked very easy - almost too easy. Well, you know all this collaboration technology is complex and still a work in progress, so you can appreciate how much work must have gone in to making it work so well.

Innovation is never easy, and this ties back a bit to the Steve Jobs reference. The big takeaway from that interview was his genius for translating complex technology into elegant design that makes an emotional connection with us. When you see an iPad, the immediate response is almost visceral - "I want that". Right? Dyson has done the same thing with their vacuum cleaners - the moment you see it, you know it's different, it's cool, and cleaning house will no longer be a chore.

I think Cisco has a long way to go with collaboration to get this effect, but in time, they should get there. Of course, their vision of collaboration is far more complex that sucking up dust from your floors, but ultimately, they need to make a similar emotional connection. I didn't get that feeling in Miami, but that doesn't mean it can't be done.

Coming back to James Dyson - and the title of this post - the light bulb moment from that interview was the virtue of perseverance. He didn't perfect his vacuum cleaner until the 5,217th try. He needed 5,216 failures to get 1 success, but it's fair to say the effort was worth it. I don't know if Apple had a comparable learning curve, but I suspect it's not much different.

Both of Fareed's interviews also picked up on the idea that the best products are designed by people who have a passion for them. You can't fake an emotional connection with a product, and at some primal, organic level, good design comes from those who really like the product.

Lots of food for thought here, and I'm just citing Cisco as a recent example of how hard this is to do, especially with services and applications. They're so intangible compared to physical products, and I think this could be the biggest challenge of them all as we move to hosted or virtualized environments. Endpoints like tablets, desk phones and video systems can create an emotional connection, but ultimately companies are buying the applications running over them.

Will Cisco and everyone in this space need 5,216 failures to get all this just right? Somehow I don't think they'll have that luxury, and I can't speak for the passion of their engineers. However, it's clear to me this won't be easy, and there's no getting around the lessons learned from Steve Jobs and James Dyson. Innovation represents the timeless challenge of mixing art and science, and I'd say you do whatever it takes to get both working for you.

I haven't seen a link yet for these interviews, but if you want a bit more on James Dyson, here's an essay he wrote for CNN about the need to take risks in innovation to make the U.S. a more competitive economy. Ditto!

Cisco Collaboration Summit Revisited - UCStrategies Podcast

I've done my share of blogging, tweeting and writing about Cisco's Collaboration Summit (actually, one more analysis yet to come!), but there's more good commentary out there worth following. Given our focus at UCStrategies, we have our own take on things, and the podcast we did a few days ago has just been posted on the portal. Several UCStrategies consultants and analysts were at the summit, so there's a lot of first hand commentary, especially around where UC figures into Cisco's thinking.

Without further ado, you can listen to the podcast here, or simply read the transcript if you can't spare the time. As always, comments are most welcome!

Next Stop - Huntsville, AL and ADTRAN

One more trip for November, and if all goes to plan, that will it for my travels in 2011 - sounds good to me.

So, tomorrow, I'm off to Huntsville, Alabama. If you follow me, you'll know that's home to ADTRAN - Digium and Asterisk as well - just across the street. This is my third visit there, and every year their analyst and press event keeps getting better. ADTRAN, like Huntsville, may not be a household name in tech/telecom, but once you've been there, you'll understand why it may be the best kept secret in this space. To prime you for that, just search my blog for previous posts about my visits to Huntsville - I think you'll be pleasantly surprised.

As you may know, I've been a regular contributor to ADTRAN's blog for some time, so I have good reason to follow them. Stick with me here, as well as on Twitter (@arnoldjon), and I'll keep you posted on what ADTRAN has in store for 2012.

Canadian Blog Awards - will ya vote for me? :-)

Bet you didn't know there was such a thing, but voting is underway now for the 2011 Canadian Blog Awards. Whoo hoo!

My blog in on the finalist list for the Science & Technology category, and if you think I'm worthy, here's the ballot page, and I'll leave the rest to you. In the borderless world of the Web, it doesn't matter where you live, so vote wherever you are, and by all means, pass it along - thanks!