Wednesday, March 3, 2010

How Bloggers and Analysts use Social Media

This week's UC Strategies podcast was about how we're using social media. The "we" in this case pertains to the UC Strategies group, of which I'm a part. For the most part, we're independent analysts/consultants with a focus on Unified Communications, and to varying degrees, we all make use of these tools.

We touched on a few themes here, starting with the tools themselves, especially how some are using Twitter on a regular basis. Since we more or less work on our own, we found these tools quite helpful for staying in touch, doing research and keeping on top of breaking news. I'm still new to Twitter - so call me a laggard on this one - but I am starting to see its value, so look to see more tweets from me soon.

Another theme was about where social media fits in the Unified Communications schema, and how it's becoming part of the business communications landscape. I'm not sure there's a way to monetize this, but we talked about some examples where social media is becoming integrated into the fabric of UC. Pretty interesting topic, and I hope you'll give us a listen. You can access the podcast here, and while you're at it, please spend some time exploring the portal.

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