Tuesday, August 21, 2007

Canadian IP Thought Leaders Series - Mark Farmer and Mobile Email for the Masses

For some reason, I seem to do podcasts with a lot of wireless companies, many of which are in Toronto, which otherwise is not really a VoIP hotbed. Tons of new media and video for sure, but it's a little lonely here otherwise. So, I always enjoy doing podcasts with someone in my own area code.

This week's guest was Mark Farmer, making his second appearance with me. He was previously with another wireless company, and has stayed in that space, but with a different focus. Recently, he went over to OceanLake Commerce, who has just launched meemo, a new offering of mobile email service to consumers using their existing handsets. It's not exactly the BlackBerry experience, but it's a very economical alternative that makes mobile email much more accessible without changing your handset or provider.

Mark and I talked about the broader market opportunity for consumer-based mobile email, which is still pretty much untapped. Solutions like meemo open up some interesting new markets and we explored what the end user experience is like as well as some possible business models that may emerge.

You can download the podcast here, as well as read more about Mark.

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1 comment:

ipcom said...

Posted by: Walter

I've been researching this for a bit - a friend of mine told me about it, and I personally think that this should be way more popular than it is. Have you seen any marketing for it? I didn't even know it was out, but it's for real. Data package prices are coming down, so I think we should be hearing the name of this product more to come. Meemo, eh?