Friday, December 7, 2007

Avaya Canada's Analyst Day

Been one of my busiest weeks of the year, and I just haven't been around much to do any blogging. On Wednesday, I attended Avaya Canada's analyst day here in Toronto. Well, technically Markham, but still, not far from home for a change.

Pretty informative day, with lots of roadmap updates and what to expect in 2008. I wasn't able to attend Avaya's global analyst conference last month, but I did go last year.

All I can say is that last year, Avaya laid out a pretty strong vision about "intelligent communications", and how powerful IP communications can be when you put it all together. Avaya Canada's event this week was on a more modest scale, but looking at things a year later, what really struck me was how right they've gotten the messaging and positioning for what these technologies can do at a human level. I think they're doing a great job of translating the technical aspects of their solutions into the mantra of better living through technology, both at home and at work. This builds great brand equity for Avaya, creating the "Intel inside" association any technology vendor would love to have.

Not being a technical analyst, I operate under the assumption that these things work and that the technology is more or less ready to do what it's supposed to do. I know that's not 100% true, but it's far enough along that vendors like Avaya can deliver pretty high functioning solutions that go well beyond bringing voice and data together under one tent.

The other comment I'll make is that during the afternoon session, we were under "heavy NDA" for some bigger picture presentations that set the stage for where Avaya is going in 2008 and beyond. Can't say more than that other than I think this gave us a better understanding as to why Avaya went private. Glad I was there!

Avaya Canada's CEO, Mario Belanger and a room full of smart people!



Roberta Fox demo'ing the One-X Quick Edition, one of Avaya's SMB solutions


You know you're special when you get a blue phone. Just like iPods and iPhones have cool skins, why not your desk phone?


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