Monday, December 8, 2008

Podcast - Socialcast - Social Media in the Enterprise

I'm an occasional contributor to Business Trends Quarterly, and they recently invited me to do a podcast on social media in the enterprise. My guest was Tim Young, the Founder and CEO of Socialcast, an interesting company in this emerging space.

We had a pretty long chat, and covered things like what Enterprise 2.0 is starting to look like, and the role that tools like social media are playing. Tim is somewhat of a pioneer in the space and talks about what companies like Socialcast are doing to help enterprises harness the potential of social media and actually get their money's worth along the way.

The podcast is quite long - about 42 minutes - so you might want to download it to your iPod and listen to it on the go. I've got two ways for you to access the file. One way is to pick up the link from my website. Just look for the Socialcast podcast on the Media Citings section of the site.

Another way is to download it directly from the BTQ website, but you have to register first to get it. If you like podcasts from a wide range of thought leaders, it's worthwhile since there's so much good content there. To find my podcast, you need to go the Web Events section of the BTQ site, then scroll down - quite a ways down actually - to Web 2.0 podcasts. It's the last topic listed there, and once you're at Web 2.0, it won't be hard to find the link, along with my photo.

Either way, I hope you give it a listen, and would love to hear your feedback.

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