Google + Gizmo5 = More Disruption

Voice continues to be a really interesting space, and while I was attending Cisco's Collaboration Summit this week, a couple of notable developments took place. On the topic of disruption, Cisco is doing its best to upset the apple cart and reinvent itself as a software company. During their summit, we got a steady diet of collaboration, video, cloud services and the new world of work, but never a word about routers. Anyhow, you can review my earlier posts this week for more about that.

Back to Google. I'm going to keep things short and steer you to a nice piece that ran in Wired on Wednesday. It sums up the Google/Gizmo5 story quite well, and give appropriate kudos to uberblogger Andy Abramson, who has been on the right side of deals like this for some time. Many of his clients have had successful exits, and he's been writing about Michael Robertson and his Gizmo venture for ages. Great to see Andy get his due in a publication like this.

More importantly, Google is methodically building on their earlier GrandCentral acquisition (another Andy thread here) to create a bona fide service in Google Voice that should be cause for to concern to anyone in the voice business. In some ways, this could be the first serious challenge to Skype, especially since Gizmo5 is totally SIP-based, and can connect to all the mainstream IM platforms, including Skype - and Skype can't do that. So, this has the potential to become a truly global any-to-any service, and if the quality is there, this can be a big deal.

I say so for two simple reasons. First, between GrandCentral and Gizmo5, Google has move to the head of the line without even spending $100 million. They've been accumulating fiber for years - not likely at great expense - and through the wonders of the Internet and an endless expanse of server farms, they can now compete against any carrier in any part of the world, all of whom are struggling to compete under the weight of complex, expensive communications networks.

Not only that - my second reason - but Google doesn't need to make money with voice - at least right away. Skype needs every penny it can get from subscribers since that's their only real revenue source. Google still makes most of its money from advertising, so they can run Google Voice without much regard for making money, which is a luxury no other operator can afford. Pretty interesting set of circumstances to say the least.

Anyhow, I have three posts to steer you to that cover the ground very nicely. First is the Wired piece I referred to earlier; second is Andy's post - which ran before Wired's story, and finally, Andy's post from today, which notes that the deal is now official. I'd say everyone connected to these posts is pretty happy today.

While I have you, Google/Gizmo5 isn't the only deal going on this week of note. These things always seem to happen while I'm away. A step or two away from the world of Google Voice/Google Talk is Jajah, a company I've followed and written about for a while. Sooner or later you know they'll be a target, and you may have picked up on this from TechCrunch. I don't have anything new to add, but this item doesn't surprise me in the least. They are another disruptor like Google, and following Ribbit's acquisition last year by BT, these companies are truly validating Web 2.0 as a platform for creating, hosting and providing all forms of communications services. This is not good news for incumbents.

Finally, let's not forget Logitech, who have made their second video acquisition of note. Following last year's pickup of SightSpeed, this week they announced their deal for LifeSize, valued at $405 million. This deal pales besides Cisco's dogged attempt for Tandberg, but together, all of this activity points to some serious consolidation coming in the video space. And this brings my post full circle to Cisco. For them, video is every bit as disruptive as voice is for Google, and when players of this size make moves all at the same time, you know big things are coming. It's made for a busy week, and I'm happy to end the week posting about it.