Friday, March 12, 2010

Cisco Has a Message for Carriers - the Future is Video, not Telephony

Cisco made a lot of noise this week announcing the CRS-3 router, and I took part in the webinar briefing. I'm not an expert on routers, but I got some pretty strong takeaways about the bigger picture implications for carriers. In short, their future is about video and the Internet, not telephony. It sounds like strong medicine, and what you'd expect to hear from Cisco, but I happen to agree.

I've put my thoughts together on this for my latest Service Provider Views column, which runs on TMCnet. It's running now, and you can read it here.

You don't have to look far for coverage of Cisco's announcement in the press and blogs, and I'll just steer you to one from here in Canada - - where I contributed some commentary. Just as the carriers face a lot of risk adapting to new technologies and changing customer preferences, Cisco has its own set of challenges, some self-created, and others stemming from general market conditions.

Nobody has a free ride here, so it's an interesting story that goes way beyond the current state of router technology. I'm sure I'll be revisiting this theme soon, but would love to hear your thoughts any time.

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