Creating Business Value via UC and Collaboration - my Enterprise Management Interview with Sonus

I've been associated with U.K.-based Enterprise Management 360 for a few years, and my most recent engagement was doing an interview with Sonus about this topic. My partner this time around was Todd Abbott of Sonus Networks; he's their EVP of Strategy, and I've known him for some time. As an aside, he gave a solid presentation at the UC Summit a couple of weeks back, and Sonus looks to be well positioned as the SBC space moves into the next frontiers of cloud and mobility.

Back to the interview, which mainly covered the morphing of UC and collaboration into UCC. That term has become quite popular lately, and it speaks to the outcomes UC is trying to enable. On its own, UC is really just a toolset - a collection of applications that work well together as a solution. The business value comes from enabling collaboration to drive processes and do things more efficiently. That's worth investing in, and Todd shares his views on what both vendors and service providers need to do for UCC to live up to its potential.

The interview was recently published in the Q1 2013 print edition of their quarterly magazine, Enterprise Management 360, which is nicely produced and quite dense with in-depth interview and analysis. I have a couple of links to share to get you to the interview. First, to read it right away, you can access the online edition. Here's the link to the Index for the Q1 issue, and our interview runs on pages 52-55.

Next, here's the landing page on their website for the Q1 issue. I'm mentioned in the Editor's letter introducing the issue, but more important are other options to access their content. My roots are in the trade press world, and I like what they're doing here to remain relevant with digital readers. They provide apps links for both iTunes and Google play, as well as their own store where you can buy single copy print editions of the magazine.

Pick your path, and I hope you take some time to scan the Q1 issue and give our interview a read. As always, comments are welcome.