UC in 2013 - Time to Change the Channel?

That's the title of my current column running in TMC's Internet Telephony magazine. The digital version of  the June issue is out now, and this month's Rethinking Communications column continues the theme from the previous issue where I started looking at the current state of Unified Communications.

I write extensively on UC, and this time around the focus is the channel and asking some fundamental questions about the value they bring for IT decision-makers. If UC was like hardware, the business relationship would be mostly transactional, with not much value-add needed. Today's UC, though is very much a solution that keeps evolving and in the right hands can have a transformative impact on the business. That's what I'm advocating UC buyers to be thinking about, and if they don't see this in their partners, it might be time to change the channel.

Here's the link - I hope you read it and your commments are welcome.

Before signing off, since we're on the TMC channel, it's never too early for an ITExpo shout-out. The 2013 West edition is coming to Las Vegas for the first time, and I'll be plenty busy there. Show runs from August 26-29, and in due time I'll be blogging lots more about it. Going?