How to Make UC Strategic - New Article

I've been writing my monthly Rethinking Communications column for TMCnet for a few years now, and even within the world of UC&C, there is always something new to consider.

My columns usually run in their flagship publication, Internet Telephony, and that's where you'll find my current article. The value of UC has always been difficult to pin down, and in this post I examine two ways to make it strategic to the business. UC is not about cost reduction, and to get buy-in, the business has to see it in different ways.

While it's easy to assume decision-makers know how to do this, that's not always the case, and in next month's issue, I'll look at two examples of how not to be strategic with UC. Until then, I hope you start at the beginning and read my current post. Comments are welcome, and sharing is great too!