My writing takes many forms - as it has to these days - and one of them is on a partnership basis. Regular followers will know that I'm part of UCStrategies, and contribute a monthly column - new one coming next week - along with participating in our regular podcasts.
Another is authoring thought leadership on behalf of sponsors who engage with UCStrategies to help educate the market about industry trends and new technologies. AT&T is one such sponsor, and as part of an ongoing program with them, I was tasked to write about how I see the cloud as an enabler for UC adoption. There are lots of reasons for enterprises to push back on the cloud, but plenty of others to embrace it, and that's what I focused on in this article.
AT&T may be the sponsor of this series, but the content is largely mine. The writing may have gone through many corporate review cycles, but as you'll see, it's my independent voice in the article. There's always a balance to strike with sponsors, but I think you'll agree it's pretty objective, and hopefully you'll find it helpful as you think about UC and the best way to get full value.
The post is running now on the UCStrategies portal, and if you like my writeup, look around a bit, as there are some other articles there from the AT&T series that are you'll enjoy just as well.
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