I didn't know this was coming, but am not really surprised. This morning Acme Packet announced they were acquiring Covergence for a little under $23 million. In this economy, it's hard to say if that's a lot of money or a little money, but Acme is pretty shrewd and their management team is very seasoned, so my guess is that it's probably about right.
The basic details are in the press release, which adds that there will be a concall later today to share a bit more with those who wish to learn more.
I'm not surprised by the news in that it's very much in line with how the network infrastructure space has been consolidating over the past 2 years. It's part of the evolution process as leaders emerge across the various segments, and the followers have to make decisions about their future.
Acme and Covergence are really the last ones standing among pureplays in the session border controller space, and this move is no different than what has been happening in the other segments, especially media gateways and application servers. For gateways, look no further than GenBand and the moves they've been making; and for AS, it's basically BroadSoft's world now.
I've followed the SBC space since inception, and the much-anticipated consolidation process is now complete. What was once a face-off between Acme and Netrake (remember them?) for the Tier 1 carriers has now become another BroadSoft-like scenario. Early players like Kagoor and NexTone are gone, and while smaller players like Mera and Sansay are still out there, Acme pretty much has won the game.
For those who always felt SBCs could not survive as a standalone category, you can feel vindicated today - more or less. However, as was shown with Juniper and Kagoor, the Tier 1 equipment vendors have not succeeded in taking this market and simply adding SBCs to routers or gateways. To some extent this is being done by the likes of AudioCodes and MetaSwitch, but with Covergence being acquired, Acme can lay claim as proof that standalone SBCs have a future.
They may not capture all demand for SBC solutions, but there is definitely a value proposition there. Now that they don't have to deal with any head-on competitors, Acme can concentrate on keeping that value prop strong. Will they eventually be acquired by a Tier 1? Probably - but that's down the road.
Before that can happen, they must tie up their served market first, and that's what we're seeing today. With both companies being Massachusetts-based, the integration process should be pretty expedient. In terms of staying competitive - and alive - it's a good move for both companies, and hats off to Acme for living up to their name and finally getting to the top of the mountain.
Thursday, April 30, 2009
Tuesday, April 28, 2009
Test post with vPost
Test post with vPost
Just trying a post with Vayyoo's vPost version 2.
Just trying a post with Vayyoo's vPost version 2.
This email composed using vPost. Download at:
http://vpost.vayyoo.com
Sent from my BlackBerry device on the Rogers Wireless Network
Monday, April 27, 2009
Service Provider Views Article - Learning from Tier 3 Carriers
My latest Service Provider Views column is running now on TMCnet.
It's the first of a series I'm writing based on my learning from the MetaSwitch Forum, which I was involved with earlier this month.
This article is my take on what big carriers can learn from small carriers, and there were a lot of small carriers at the Forum. MetaSwitch has done a great job tapping into this market, and their customers are doing some pretty impressive things. I got some first hand exposure to this there, and my article provides some examples about how they're using IP communications to stay competitive in a difficult market. You can download the article here, and if this is your cup of tea, then I'm sure you'll like my next couple of articles which will continue on this theme.
It's the first of a series I'm writing based on my learning from the MetaSwitch Forum, which I was involved with earlier this month.
This article is my take on what big carriers can learn from small carriers, and there were a lot of small carriers at the Forum. MetaSwitch has done a great job tapping into this market, and their customers are doing some pretty impressive things. I got some first hand exposure to this there, and my article provides some examples about how they're using IP communications to stay competitive in a difficult market. You can download the article here, and if this is your cup of tea, then I'm sure you'll like my next couple of articles which will continue on this theme.
Friday, April 24, 2009
Phone.com Offers Virtual Numbers
This may not be the Google Voice killer, but Phone.com's announcement yesterday is another example that innovation is alive and well, and that disruption come from anywhere.
So, what is Virtual Number? Well, it's a lot of things, and that's the beauty of Web 2.0-based voice services. I should probably call it a telecom service, since a lot of Phone.com's look and feel is very much about this. However, that's not enough to compete these days, and the real value comes from all things Phone.com offers that you can't do with a telephone service.
As the name implies, Virtual Number is a variation on Google Voice, which is a great way to go since Google has laid the groundwork for creating mass market buzz. Now the challenge is getting attention for Phone.com, and once you see what's on offer, you'll understand why it's so much more than Google Voice. To start, yes you get the Grand Central-style virtual number service and all the convenience of having all calls come to one place.
Aside from the price being right for today's economy - under $5 a month - Virtual Number has lots of other cool features that take this well beyond everyday call forwarding. Things like being able to upload your address book to enable click to call, LNP, no contract, text-based voicemail, fax, etc. Actually, I think you'll be quite surprised at how many interesting features they have - see for yourself.
Aside from this, they have some very interesting twists to encourage viral marketing, which is really the best way to grow without going broke. Two in particular would be their Reward$ Program - where you earn credits the more you use the service, along with a referral system that brings down the cost of your Virtual Number service the more new customers you bring in.
In true Web 2.0 fashion, Virtual Number will not stand still, and new features such as SMS are coming. I don't see Phone.com taking down Google any time soon, but to me they increasingly look like the prototype for a successful Web 2.0 service provider. Kudos to Ari Rabban and his team - I think they have a pretty good read what people are looking for, and aren't afraid to try new things. If you follow where telecom is going, they should be on your watch list, and if you won't take my word for it, then Garrett Smith and Fierce VoIP can vouch for me.
So, what is Virtual Number? Well, it's a lot of things, and that's the beauty of Web 2.0-based voice services. I should probably call it a telecom service, since a lot of Phone.com's look and feel is very much about this. However, that's not enough to compete these days, and the real value comes from all things Phone.com offers that you can't do with a telephone service.
As the name implies, Virtual Number is a variation on Google Voice, which is a great way to go since Google has laid the groundwork for creating mass market buzz. Now the challenge is getting attention for Phone.com, and once you see what's on offer, you'll understand why it's so much more than Google Voice. To start, yes you get the Grand Central-style virtual number service and all the convenience of having all calls come to one place.
Aside from the price being right for today's economy - under $5 a month - Virtual Number has lots of other cool features that take this well beyond everyday call forwarding. Things like being able to upload your address book to enable click to call, LNP, no contract, text-based voicemail, fax, etc. Actually, I think you'll be quite surprised at how many interesting features they have - see for yourself.
Aside from this, they have some very interesting twists to encourage viral marketing, which is really the best way to grow without going broke. Two in particular would be their Reward$ Program - where you earn credits the more you use the service, along with a referral system that brings down the cost of your Virtual Number service the more new customers you bring in.
In true Web 2.0 fashion, Virtual Number will not stand still, and new features such as SMS are coming. I don't see Phone.com taking down Google any time soon, but to me they increasingly look like the prototype for a successful Web 2.0 service provider. Kudos to Ari Rabban and his team - I think they have a pretty good read what people are looking for, and aren't afraid to try new things. If you follow where telecom is going, they should be on your watch list, and if you won't take my word for it, then Garrett Smith and Fierce VoIP can vouch for me.
Thursday, April 23, 2009
CATA Innovation Awards - Vote Now For Canada's Best!
CATA - the Canadian Advanced Technology Alliance - is one of Canada's better-known industry groups advocating our tech sector, and they're putting their 2009 Innovation and Leadership Awards together now.
There are 9 categories, and you're all welcome to vote for best-in-class for each. Two categories are of particular interest to me - Emerging Technology and Mobile Communications. The latter is called the Ericsson MoCo Award, and I have some familiarity with all 3 companies nominated. I'm not going to tell you who I voted for, but they're all worthy choices - how's that for a balanced, analyst-like response?
Anyhow, you can review the categories and nominees here, as well as cast your vote. It's a great way to support Canada's tech sector, and the winners will be announced about a month from now, so check back with me then if you're dying to find out how your choices did.
There are 9 categories, and you're all welcome to vote for best-in-class for each. Two categories are of particular interest to me - Emerging Technology and Mobile Communications. The latter is called the Ericsson MoCo Award, and I have some familiarity with all 3 companies nominated. I'm not going to tell you who I voted for, but they're all worthy choices - how's that for a balanced, analyst-like response?
Anyhow, you can review the categories and nominees here, as well as cast your vote. It's a great way to support Canada's tech sector, and the winners will be announced about a month from now, so check back with me then if you're dying to find out how your choices did.
Wednesday, April 22, 2009
Toronto Meetup Event - b5media and Blogging
Last night I attended my first Third Tuesday Toronto networking event in ages. It's part of the Meetup network of in-person events/get-togethers/networking/socials - you get the idea. Whatever you want to call them - you know what they are, and it's a great way to engage like-minded communities on a local level. I've attached myself to a few of these here in Toronto, and this was the first one where the schedule worked out for me to attend.
The topic was definitely of interest - blogging and online advertising - with the guest being Jeremy Wright, Pres/CEO of Toronto-based b5media. His company is a blogging network, and they've been evolving a business model for bloggers over the past 4 years. What made his talk so interesting was hearing how the whole space has been adjusting to the economic downturn, which of course impacts the advertising that supports so much of this activity.
Jeremy addressed many of the questions you'd expect from an audience no doubt made up largely of hopeful bloggers. I followed his company early on, but not recently, and it's nice to see that there are models here for bloggers and companies like this to make it in our brave new world of digital media. It's still not clear to me how the quality of content or integrity of the bloggers can really be monitored in a network such as theirs, nor how you get off the slippery slope of fact-based journalism vs. opinion-based blogging.
I know they have some basic editorial guidelines and QC, but I still have a fundamental issue with trying to monetize user-generated content that has no true peer-review process. It's the same problem that YouTube has, and as long as the model stays this way and the hosting costs don't put you out of business (remember blogtv.ca?), there will be no shortage of people willing to do this. But is there money to made here?
It's the $64K question, of course, and I saw glimmers last night that b5media has some ideas about how to do this, even as advertising falls off. A lot of this has to do with moving beyond the atomized world of individual bloggers with individual followings, and creating more integrated communities that generate new forms of value from collective knowledge. That's where the social media phenomenon comes in, and when these pieces get mashed together, I can see things getting to the next level - Blogging 2.0 I guess - where everyone makes money, and there's dynamic, multimedia, real-time content that people will pay money for. I would - wouldn't you?
With that said, I've always been very wary of how the Internet seems to legitimize any form of writing, just like how being seen on TV magically makes you important. I guess we just have to accept that anything goes on the Web, and it's up to the readers to decide what's real and what's crap. Well, it is all free, so you get what you pay for in the end, and that's why we pay to subscribe to newspapers - although, the latter looks to be on shaky ground these days. I'd better stop now - there's just way too much to talk about here, and hey, nobody pays me to write this stuff. :-)
Anyhow, about 130 people turned out, and it was a very friendly crowd. As one might expect from this group, some people have posted reviews already, and you can check them out here. And after that, you might want to consider looking into your own local Meetup groups - looks like these things are everywhere.
The topic was definitely of interest - blogging and online advertising - with the guest being Jeremy Wright, Pres/CEO of Toronto-based b5media. His company is a blogging network, and they've been evolving a business model for bloggers over the past 4 years. What made his talk so interesting was hearing how the whole space has been adjusting to the economic downturn, which of course impacts the advertising that supports so much of this activity.
Jeremy addressed many of the questions you'd expect from an audience no doubt made up largely of hopeful bloggers. I followed his company early on, but not recently, and it's nice to see that there are models here for bloggers and companies like this to make it in our brave new world of digital media. It's still not clear to me how the quality of content or integrity of the bloggers can really be monitored in a network such as theirs, nor how you get off the slippery slope of fact-based journalism vs. opinion-based blogging.
I know they have some basic editorial guidelines and QC, but I still have a fundamental issue with trying to monetize user-generated content that has no true peer-review process. It's the same problem that YouTube has, and as long as the model stays this way and the hosting costs don't put you out of business (remember blogtv.ca?), there will be no shortage of people willing to do this. But is there money to made here?
It's the $64K question, of course, and I saw glimmers last night that b5media has some ideas about how to do this, even as advertising falls off. A lot of this has to do with moving beyond the atomized world of individual bloggers with individual followings, and creating more integrated communities that generate new forms of value from collective knowledge. That's where the social media phenomenon comes in, and when these pieces get mashed together, I can see things getting to the next level - Blogging 2.0 I guess - where everyone makes money, and there's dynamic, multimedia, real-time content that people will pay money for. I would - wouldn't you?
With that said, I've always been very wary of how the Internet seems to legitimize any form of writing, just like how being seen on TV magically makes you important. I guess we just have to accept that anything goes on the Web, and it's up to the readers to decide what's real and what's crap. Well, it is all free, so you get what you pay for in the end, and that's why we pay to subscribe to newspapers - although, the latter looks to be on shaky ground these days. I'd better stop now - there's just way too much to talk about here, and hey, nobody pays me to write this stuff. :-)
Anyhow, about 130 people turned out, and it was a very friendly crowd. As one might expect from this group, some people have posted reviews already, and you can check them out here. And after that, you might want to consider looking into your own local Meetup groups - looks like these things are everywhere.
Tuesday, April 21, 2009
Cisco, Ifyphone, Jaduka - 3 News Items, 3 Different Innovation Stories
The last couple of days have been interesting on the news front, and I'm highlighting 3 items that are all coming out around the same time. I'm citing them all here to show the diversity of things that are going on, and that innovation is alive and well. Of course, innovation can be very subjective, but there's no doubt that companies of all sizes are trying to differentiate along this spectrum.
The following three examples are completely unrelated aside from the fact that they're news items right now. Each tells a different story, but they're all after the same thing - trying to bring something new to the market that adds value for their customers. To me, this is a much healthier sign of life than the steady stream of new product releases or line extensions that are of more benefit to the sellers than the buyers.
1. Cisco - "Everything as a Service", and enhanced security
Last week, Cisco did a lot of media and analyst briefings for these two items, which were under embargo until this morning. This seems like a long time for an embargo, but maybe I just got briefed early in the pack, and they needed to speak to a lot of people last week. Anyhow, these two items are quite different, and are fairly complex, especially the first one.
On the first front, Cisco is boldly moving further into cloud computing territory, and this announcement is meant to showcase what's possible when WebEx is paired up with extensive collaboration features. Seems like WebEx on steroids, and I suspect it needs to be ramped up like this to show why this acquisition was money well spent. By calling it "everything as a service", this news pushes Cisco well beyond its hardware roots into the realm of applications. Cisco is not shy saying this is a big growth story, and that they are determined to get their share of it.
I've been on this theme since their last analyst conference, and I'm hardly alone in noting how big of a leap this can be. Of course, Cisco is very good at this sort of thing - arguably better than Microsoft - and WebEx gives them the platform they need to become a serious SaaS player. Fair enough, but this news can also sound a bit like a scorched earth policy where Cisco will do what it takes become a leader in this amorphous collaboration space, and that's where I find it all a bit hard to follow.
It's clear that they have solid technology here, and their focus on the cloud and collaboration is right on. What isn't clear - at least to me - just what the vision is for the customer. No doubt it's great to have all this capability, but if you are a soup-to-nuts Cisco shop, it doesn't look like there's much room anywhere for anybody else. As with other markets Cisco has entered as a newcomer, they will invariably bump up against others who would normally be strategic partners.
Sure, that's what competition is all about, but it's hard for me to tell if Cisco's vision is to wholly own the customer, or work in concert with everyone else and keep the best-of-breed model alive. Even within their own world, I'm not quite sure how this vision works. For example, it's easy to see how collaboration and Unified Communications are related. Cisco has an awful lot invested in UC as well as telepresence, and I can't really tell how much this WebEx solution is complementary or competitive to each.
In short, there's good news here, especially for WebEx fans and enterprises looking to leverage the cloud for more powerful collaboration tools. However, the overall vision strikes me as being very broad - maybe too broad - so it's a bit hard to say what it potentially means for the competitive landscape. Will have to wait a bit to see how this plays out with everyone else.
The second Cisco story is about a more extensive suite of security features. John Chambers is speaking about this today at the RSA conference, so I'm sure you'll be hearing about it from a few different sources. This space is not my forte, so I don't have much insight to add, but it is a logical extension to the first news item in this post. People will only collaborate to the extent they trust the environment they're working in, and that's what today's security announcement is about.
I really can't say how much of this is innovation versus line extension, but one security aspect that sounds intriguing is IPS 7.0 - Intrusion Protection System. During the briefing, they focused on their sensor software, and how extensively it protects the network from external threats. It seemed pretty comprehensive to me, but I'm no security expert, so I'll leave it at that.
Stepping back, all I can say is that by pairing the WebEx news with this security news, Cisco is sending a strong message to reinforce what I suspect will become their new mantra - "Collaborate with Confidence". I think you'll be hearing that phrase a lot over the next few days and beyond.
2. Ifbyphone gives carrier more tools/new tools/better tools
Speaking of the cloud, Ifbyphone is a pretty cool company that gets it, and is definitely driven by innovation. I briefed with CEO Irv Shapiro yesterday about yet another interesting offering they've come up with to make Voice 2.0 real for service providers. Their latest innovation doesn't have a name, so it's not so simple to describe. Basically, they're offering Voice 2.0 services to carriers in a very easy to do way. Any operator with a softswitch platform can partner with them to use as many features as they like. It's a classic utility model, which allows operators to maybe just try one application or ramp up for a busy season to meet spikes in demand.
I see this as a great way to experiment with new applications or trying to bring new value to a specific segment of a carrier's customers. This will be especially appealing to Tier 3s - CLECs, RLECs, IOCs, etc. - who are new to cloud computing, but have the SS platform in place to offer new services. While SS vendors like MetaSwitch and BroadSoft already offer a wide range of applications, Ifbyphone offers more flexibility for smaller operators, lower cost, as well as distinct Voice 2.0 features developed specifically for this market. Irv also notes this can also be done on a white label basis, and combined with their SIP Trunking offering, carriers can have a very competitive SMB offering with an end-to-end IP experience.
As with Cisco, it's too early to say whether this complements or competes with what the SS vendors are doing. However, Ifbyphone continues to remain on the right side of the innovation curve, and I've seen enough here to know they're on to something good. In terms of what's new, I think the innovation here is more about business models than technology, and I have no problem with that. Service providers need all the help they can get, and this being early days for Voice 2.0, the market needs companies like Ifbyphone to show the way in putting all these pieces together - cloud services, SIP Trunking, mashups, voice applications, etc.
To learn more about how they're doing this, you should spend some time on their website, which features Irv's personal blog (check out his post about where Google Voice falls short for SMBs), the company blog, as well as a White Paper they just released on what I've been writing about here.
3. Jaduka Exchange
Last but definitely not least, Jaduka just launched their thought leadership portal, Exchange. Good name, good concept. Collaboration and innovation go hand-in-hand, and this portal is a great one-stop-shop to get Jaduka's latest thought leadership - not just from their team, but posts from across the industry and individual bloggers, and relevant content such as articles, white papers, etc.
There are lots of portals out there, but consider the source. Jaduka is a good news story waiting to happen, especially now that Thomas Howe has joined as their CEO. None of this will be news to my regular readers, but for everyone else, it's not too late to get on this bandwagon. Jaduka's world is about many of today's hot topics - mashups, CEBP, collaboration, Web services - and the broader 2.0 convergence opportunity between voice and the Internet. Lots of opportunity and innovation going on here, and given how little most of us understand this world, Jaduka Exchange is the right idea at the right time.
The following three examples are completely unrelated aside from the fact that they're news items right now. Each tells a different story, but they're all after the same thing - trying to bring something new to the market that adds value for their customers. To me, this is a much healthier sign of life than the steady stream of new product releases or line extensions that are of more benefit to the sellers than the buyers.
1. Cisco - "Everything as a Service", and enhanced security
Last week, Cisco did a lot of media and analyst briefings for these two items, which were under embargo until this morning. This seems like a long time for an embargo, but maybe I just got briefed early in the pack, and they needed to speak to a lot of people last week. Anyhow, these two items are quite different, and are fairly complex, especially the first one.
On the first front, Cisco is boldly moving further into cloud computing territory, and this announcement is meant to showcase what's possible when WebEx is paired up with extensive collaboration features. Seems like WebEx on steroids, and I suspect it needs to be ramped up like this to show why this acquisition was money well spent. By calling it "everything as a service", this news pushes Cisco well beyond its hardware roots into the realm of applications. Cisco is not shy saying this is a big growth story, and that they are determined to get their share of it.
I've been on this theme since their last analyst conference, and I'm hardly alone in noting how big of a leap this can be. Of course, Cisco is very good at this sort of thing - arguably better than Microsoft - and WebEx gives them the platform they need to become a serious SaaS player. Fair enough, but this news can also sound a bit like a scorched earth policy where Cisco will do what it takes become a leader in this amorphous collaboration space, and that's where I find it all a bit hard to follow.
It's clear that they have solid technology here, and their focus on the cloud and collaboration is right on. What isn't clear - at least to me - just what the vision is for the customer. No doubt it's great to have all this capability, but if you are a soup-to-nuts Cisco shop, it doesn't look like there's much room anywhere for anybody else. As with other markets Cisco has entered as a newcomer, they will invariably bump up against others who would normally be strategic partners.
Sure, that's what competition is all about, but it's hard for me to tell if Cisco's vision is to wholly own the customer, or work in concert with everyone else and keep the best-of-breed model alive. Even within their own world, I'm not quite sure how this vision works. For example, it's easy to see how collaboration and Unified Communications are related. Cisco has an awful lot invested in UC as well as telepresence, and I can't really tell how much this WebEx solution is complementary or competitive to each.
In short, there's good news here, especially for WebEx fans and enterprises looking to leverage the cloud for more powerful collaboration tools. However, the overall vision strikes me as being very broad - maybe too broad - so it's a bit hard to say what it potentially means for the competitive landscape. Will have to wait a bit to see how this plays out with everyone else.
The second Cisco story is about a more extensive suite of security features. John Chambers is speaking about this today at the RSA conference, so I'm sure you'll be hearing about it from a few different sources. This space is not my forte, so I don't have much insight to add, but it is a logical extension to the first news item in this post. People will only collaborate to the extent they trust the environment they're working in, and that's what today's security announcement is about.
I really can't say how much of this is innovation versus line extension, but one security aspect that sounds intriguing is IPS 7.0 - Intrusion Protection System. During the briefing, they focused on their sensor software, and how extensively it protects the network from external threats. It seemed pretty comprehensive to me, but I'm no security expert, so I'll leave it at that.
Stepping back, all I can say is that by pairing the WebEx news with this security news, Cisco is sending a strong message to reinforce what I suspect will become their new mantra - "Collaborate with Confidence". I think you'll be hearing that phrase a lot over the next few days and beyond.
2. Ifbyphone gives carrier more tools/new tools/better tools
Speaking of the cloud, Ifbyphone is a pretty cool company that gets it, and is definitely driven by innovation. I briefed with CEO Irv Shapiro yesterday about yet another interesting offering they've come up with to make Voice 2.0 real for service providers. Their latest innovation doesn't have a name, so it's not so simple to describe. Basically, they're offering Voice 2.0 services to carriers in a very easy to do way. Any operator with a softswitch platform can partner with them to use as many features as they like. It's a classic utility model, which allows operators to maybe just try one application or ramp up for a busy season to meet spikes in demand.
I see this as a great way to experiment with new applications or trying to bring new value to a specific segment of a carrier's customers. This will be especially appealing to Tier 3s - CLECs, RLECs, IOCs, etc. - who are new to cloud computing, but have the SS platform in place to offer new services. While SS vendors like MetaSwitch and BroadSoft already offer a wide range of applications, Ifbyphone offers more flexibility for smaller operators, lower cost, as well as distinct Voice 2.0 features developed specifically for this market. Irv also notes this can also be done on a white label basis, and combined with their SIP Trunking offering, carriers can have a very competitive SMB offering with an end-to-end IP experience.
As with Cisco, it's too early to say whether this complements or competes with what the SS vendors are doing. However, Ifbyphone continues to remain on the right side of the innovation curve, and I've seen enough here to know they're on to something good. In terms of what's new, I think the innovation here is more about business models than technology, and I have no problem with that. Service providers need all the help they can get, and this being early days for Voice 2.0, the market needs companies like Ifbyphone to show the way in putting all these pieces together - cloud services, SIP Trunking, mashups, voice applications, etc.
To learn more about how they're doing this, you should spend some time on their website, which features Irv's personal blog (check out his post about where Google Voice falls short for SMBs), the company blog, as well as a White Paper they just released on what I've been writing about here.
3. Jaduka Exchange
Last but definitely not least, Jaduka just launched their thought leadership portal, Exchange. Good name, good concept. Collaboration and innovation go hand-in-hand, and this portal is a great one-stop-shop to get Jaduka's latest thought leadership - not just from their team, but posts from across the industry and individual bloggers, and relevant content such as articles, white papers, etc.
There are lots of portals out there, but consider the source. Jaduka is a good news story waiting to happen, especially now that Thomas Howe has joined as their CEO. None of this will be news to my regular readers, but for everyone else, it's not too late to get on this bandwagon. Jaduka's world is about many of today's hot topics - mashups, CEBP, collaboration, Web services - and the broader 2.0 convergence opportunity between voice and the Internet. Lots of opportunity and innovation going on here, and given how little most of us understand this world, Jaduka Exchange is the right idea at the right time.
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