It's Official - the Internet Rules

Great piece of research cited in the Globe & Mail yesterday showing how Canadians now spend more time online than any other form of media. It's something we all knew would happen, and it's nice to finally see some numbers to prove it. Of course, we're talking about the sweet spot for advertisers - the coveted 18 - 34 demographic. They're spending just under 15 hours a week online, compared to roughly 12 hours each for radio and television. The scary one for me is newspapers - only 2.5 hours a week. Gee - for every hour people spend reading the paper, they're spending 6 hours on the web. Must be all those bloggers out there sucking away newspaper readers.....

I'd love to see what those numbers looked like 10 years ago when the Internet started to happen, but TV and newspapers were no doubt much higher in terms of mindshare. Sure will be interesting to see how IP TV impacts this mix.