Catherine McLean of the Globe & Mail wrote a nice piece today about the subtle nature of using the term "VoIP" when marketing broadband voice. She was nice enough to quote me, and we could certainly explore this topic further.
Here in Canada, Vonage is really the only one using the term in a direct way. Up here, their slogan is "VoIP with Vonage" - can't get much more direct than that.
Most of the other providers make no reference to "VoIP" or make very little. Even Vonage in the U.S. stays away from the term - they're simply the "broadband phone company".
I'm a marketing guy, and find this stuff fascinating. I welcome others to share their take on this issue - has VoIP become a 4 letter word???
Ping me here, or email me direct - jon@jarnoldassociates.com
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3 comments:
Posted by: Peter
sorry - I forgot an interesting link for that, but it is only in german available. Sorry for that.
http://www.voip-info.de/news/newsartikel__464.php
Posted by: Jair Santos
I think this is simple. The consumer market know nothing about VOIP. But if you say DigitalPhone , or Internet Telephony they have an idea. We were in that same boat some time ago.
Jair Santos
Software Engineer
Cliconnect Internet Telephony
www.cliconnect.com
Posted by: Cheryl Wilhite
Dear Jon,
I am moving to a remote location that has no public utilities (electricity, phone, cable). I want to get an internet connection with VOIP, but am having trouble finding a provider, a contact phone number and general information and help. Do you have that information? I live in California. Thanks, Cheryl
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