Thursday, July 17, 2008

New Mobile VoIP Market Study Released

I was recently contacted by a U.K.-based consultancy called Technology Appraisals Ltd. about a new study that I'm pretty sure you'll want to learn more about.

I don't often talk about industry reports - especially those that aren't mine! - but mobile VoIP is such a happening market right now, and I don't think there's anything out there like this.

They've just released a report on the mobile VoIP landscape, and for anyone following this space, it's a pretty comprehensive overview of the players and the market pulse. The reports profiles 30 mobile VoIP providers/solutions, with many familiar names, such as Truphone, Talkster, Rebtel, Mino, fring, Jajah, Mobivox, Skype, iSkoot, EQO and PhoneGnome.

The report covers a lot of ground - it's 175 pages (and is reasonably priced) - with profiles of all these providers, as well as a section explaining all the various mobile VoIP solutions, and country-by-country tariff comparison tables to illustrate the varying range of mobile telephony rates.

The market researcher in me feels obliged to explain that the study is not a strategic analysis of the space, and is not based on primary research or direct interviews with these providers or their customers. If that's what you have in mind, then let's talk! I'm sure we could work something out along with the folks at Technology Appraisals.

That said, for a space that is so du jour, it's a great snapshot of the current market environment. I could see this report being of value to anyone looking to enter the mobile VoIP space or pitch value-added apps to the providers, as well as investors looking for companies to get behind or possibly acquire.

To learn more, I've provided some links to the study in this post, but would also be happy to put you in touch with Alan Paton, the primary author behind the study.

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