Monday, January 17, 2011

Tru - Making Mobility More Affordable

My latest Brief is running now on It's based on Truphone - a company I've followed for some time, and a briefing I had with them last week about how/why they recently re-branded themselves as Tru.

From the beginning, they've been disrupting the status quo in mobility, and under the Tru moniker, they're taking this to a new level. I welcome you to read this Brief to get my thoughts on why they're doing this and what Tru brings to make life easier for SMBs and international travelers.

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