That's the name of my latest article running now in TMC's Internet Telephony Magazine. My Rethinking Communications column has been featured there for some time, and this writeup builds on Part 1, which ran last month.
We all know about room-based video and immersive telepresence, but personal video opens up new possibilities, both for one-to-one communication, but also the broader spectrum of UC.
The angle I'm exploring in Part 2 is bit more future-forward, as the focus is on the recent acquisition of Viber by Japan-based Rakuten. In the shadow of WhatsApp/Facebook, these types of deals send signals for how the communications market is shifting. Personal video is a distinct opportunity in its own right, but things get even more interesting when texting/messaging is part of the package, suggesting yet another move away from telephony and voice-based communication.
Nobody has quite figured this out yet, but when big companies get involved in acquisitions like this, the UC community needs to pay attention. Disruption seems to invariably come from outside the circle of usual suspects, and my view is that the Viber deal will filter up - or down - to the UC ecosystem sooner than later.
I'll leave it at that, and now it's time to steer you to the article. Also - to do this right, make sure you read Part 1 first if you haven't done so already. Then let me know what you think - deal?
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