Friday, April 13, 2007

Canadian IP Thought Leaders Series - Kate Morgan - Business Uses for Podcasts

For my current podcast, we talked about... podcasting. Never done one like this before, but why not. My guest was Kate Morgan. She's a Toronto-based entrepreneur, and her company, Podwise Social Media, is all about helping companies use new media tools like podcasts and blogs to build their businesses.

Kate and I talked about various facets of blogging - what works, what doesn't work, how best to use them, etc. She also provided good examples of how she's using them with her clients, especially in helping personalize their business for their customers. If you want to learn more about this and how Kate is building a business around this, you'll find this podcast of interest.

You can download the podcast here, as well as read more about Kate.

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