Monday, April 2, 2007

Canadian IP Thought Leaders Series - Steve Mast and New Media Marketing

For my latest podcast, I spoke with Steve Mast of Delvinia Interactive. He's their VP and Managing Director, and Delvinia is one of Canada's leading digital marketing shops. They have a lot of experience with new media, and we spoke about how they're using it across a variety of client situations.

We focused in particular on a contest run by the Royal Bank, which is Canada's #1 bank, and if they're ready to embrace new media, you know it's arrived. Delvinia created a program for them called The Next Great Innovator Challenge, where college/university students submit ideas for getting the youth market more in touch with financial services. It's largely a web-based contest, which included a blog that served as a useful resource for the contestants. Steve spoke about how the program was put together and how it's delivering value for their client.

You can download the podcast here, as well as read more about Steve.

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