Monday, April 23, 2007

Marketers Finding Value in Social Networking

Looks like mainstream marketers are picking up on social networking - which covers a lot of ground - and how it can be used to improve their programs as well as get richer, more direct feedback/input from customers. Industry bellwether Advertising Age just ran a nice article today about this, and cited you know who - Andy Abramson - and his use of blogger relations programs for his clients. Regular readers of my blog will know exactly what I'm referring to here - and if you don't, please drop me a line, and I'll explain.

The article also highlighted one of Andy's clients - Grand Central - as an example of how they engaged key bloggers early on to get input before taking their offering to a wider audience.

Very nice to see all this hard work and pioneering use of new media to get such mainstream attention. We could all get used to that.

Technorati tags: , , ,

No comments: