That's the title of my latest article running in the current issue of Internet Telephony Magazine. I think the title is self-explanatory, and am just doing a quick shout-out in case you don't get it - either in print form or the digital edition.
I hope you give it a read, and your comments are most welcome. In case you don't know, I have a monthly column in the magazine called Rethinking Communications, and you can access the article archive here.
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