Wearing my UCStrategies Expert hat, I regularly contribute content to their portal, which I believe to be the best go-to spot for what's really happening in the Unified Communications space. This includes writing sponsored posts, and we're very transparent about that. I was engaged to write the most recent one for Interactive Intelligence, a company I have long followed and always regarded as an innovator - and I'm not alone in that assessment.
The topic was the suitability of the cloud for contact center solutions, and to help our readers better determine if this is right for them. To me, it really boils down to trust, and that's what my analysis is focused on. Sure, ININ has a cloud-based contact center offering - CaaS - but the article isn't really about that. Yes, I think CaaS is a good solution, but others exist too, and my main objective is for readers to look beyond that - and look within themselves to think through what trust really means.
For broader context, I referenced what Google did last week to pull back the veil and let us see what really goes into a cloud infrastructure. It's way more complex than most of us can possibly imagine, and we need more of that instead of the blind trust that seems to be driving this push up to the cloud.
Hopefully, that's enough of a teaser to get you reading my article, titled "In Cloud We Trust", which was posted on the portal late yesterday. From there, I urge you to spend time exploring the UCStrategies portal. I'm just one of many analysts and consultants who follow this space, and if you can't something new from our collective insights, then you're probably in charge of Google's cloud team!
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